Notes on user-generated content, post-purchase marketing, and what we're learning while building UserTell.
AI can generate a convincing customer photo for a few cents, so looking authentic no longer proves anything. What still works is proof a shopper can check, and most stores are already sitting on it without surfacing it.
Real photos signal authenticity and reduce the perceived risk of online shopping. Here's the data, and how to surface UGC where it matters.
Send too early and the package hasn't arrived. Too late and the buyer has moved on. Our data on the sweet spot for review-request emails.
A lightweight workflow for approving photos and videos.
Order attribution is the only metric that matters. Here's how UserTell ties gallery views to the orders they produce, and what to do with the data.
